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University of Massachusetts Amherst

Laura Lovett I am a historian specializing in Twentieth Century U.S. Women's History with interests in the history of childhood and youth.

Conceiving the Future CoverIn 2007, I published Conceiving the Future: Pronatalism, Reproduction and the Family in the United States, 1890-1930, which critically examines how nostalgic idealizations of motherhood, family, and the home were used to promote differential reproduction by reformers advocating everything from irrigation to country life and popular eugenics.

2012 marks the 40th anniversary of the non-sexist children's classic, Free to Be ... You and Me. Lori Rotskoff and I have edited a critical collection, When We Were Free to Be: Looking Back at a Children's Classic and the Difference It Made, that presents the history and impact of Free To Be through the voices of its creators and their children, as well as that of contemporary feminists and historians.

Dorothy Pitman Hughes

I am currently writing a biography of African American activist Dorothy Pitman Hughes tentatively titled, With Her Fist Raised. I am also editing a collection of essays on African American women who participated in the 1977 National Women's Conference in Houston as well as a resource collection for my course on the Global History of Sex.

I am a founding co-editor of the Journal of the History of Childhood and Youth, the journal of the Society for the History of Chidren and Youth, and currently serve as the Deputy Editor for North American for the Women's History Review. With Karen Sanchez-Eppler, Alice Hearst, and Rachel Conrad, I co-edit a new book series on childhood and youth for the University of Massachusetts Press.

When we were free to be coverWhen We Were Free to Be: Looking Back at a Children's Classic and the Difference It Made

If you grew up during the days of mood rings and lava lamps, you may remember Free to Be…You and Me-the groundbreaking children's record, book, and television special that debuted in 1972. Conceived by the actress and producer Marlo Thomas and promoted by Ms. magazine, this landmark trio of children's media captured the spirit of the growing women's movement and inspired girls and boys to challenge prevailing gender and racial stereotypes. It also encouraged young listeners to value cooperation, respect diversity, and explore the world with curiosity and imagination. In this lively collection marking Free to Be…You and Me's 40th anniversary, thirty-two contributors explore the creation, popular reception, and enduring legacy of this popular children's classic.

When We Were Free to Be offers an unprecedented behind-the-scenes view of Free to Be by its original creators, as well as accounts by activists and educators who changed the landscape of childhood in schools, homes, toy stores, and libraries nationwide. Essays document the rise of non-sexist children's culture during the 1970s and address how the stories, songs, and skits of Free to Be still resonate for parents and children today.

Contributors to this commemorative, insightful collection include: Alan Alda, Laura Briggs, Karl Bryant, Becky Friedman, Nancy Gruver, Carol Hall, Carole Hart, Dorothy Pitman Hughes, Joe Kelly, Cheryl Kilodavis, Dionne Kirschner, Francine Klagsbrun, Stephen Lawrence, Laura L. Lovett, Courtney E. Martin, Karin A. Martin, Tayloe McDonald, Trey McIntyre, Peggy Orenstein, Leslie Paris, Miriam Peskowitz, Deesha Philyaw, Abigail Pogrebin, Letty Cottin Pogrebin, Robin Pogrebin, Patrice Quinn, Lori Rotskoff, Deborah Siegel, Jeremy Adam Smith, Barbara Sprung, Gloria Steinem, and Marlo Thomas.


Lori Rotskoff and Laura Lovett, "When We Were Free to Be ... Revisiting a Children's Classic on Its 40th Anniversary," Huffington Post (December 5, 2012).

CBC, The Current, "The Free to Be You and Me Movement."

NHPR, Word of Mouth, "Forty Years of Free To Be...You And Me"

Interview with Lori Rotskoff and Laura Lovett

Melinda Larose, "When There's Housework to Do," Children's Media Association

Jamie Gumbrecht, "40 Years Later, "Free to Be ... You and Me" at School," CNN Schools of Thought


" Finally, a book that takes seriously the kids' record that altered the way a generation saw the world and itself. When We Were Free to Be will likely take you back in time, but the story it tells is of a remarkable moment, in which children were entrusted to shape the future. An exhilarating book about an exhilarating (and catchy!) piece of our popular culture. "
— Rebecca Traister, author of Big Girls Don't Cry: The Election that Changed Everything for American Women, on When We Were Free to Be

" It was hard to change the laws keeping women from equal opportunity. But it's harder still to overcome the internal, culturally learned barriers that lock women--and men--into self-limiting roles at work, at home, and in civic leadership. Free to Be...You and Me showed my daughters they had the power to lead their own dreams. Now, in passionate and touching personal accounts, When We Were Free to Be shows how profoundly this one book has empowered an entire generation. "
— Gloria Feldt, past president of Planned Parenthood Federation of America and author of No Excuses: 9 Ways Women Can Change How We Think About Power , on When We Were Free to Be

" Like the children's classic that inspired it, When We Were Free to Be is a groundbreaking cultural critique wrapped in an inspiring, funny, and creative package. It's filled with incisive reflections on the long-lasting impact of Free to Be and the legacy of feminism. Nothing like it exists. "
— Christina Baker Kline, author and editor of novels and nonfiction books, including Bird in Hand and the forthcoming Orphan Train , on When We Were Free to Be

" In this stunning examination of the cultural impact of Marlo Thomas's classic record album and book, an imposing array of scholars, artists, and activists explain how one set of childhood ideals--highly critical of gender stereotypes and strongly supportive of individuality, tolerance and free play--gave way to today's world of helicopter parents and a commercial culture which inundates young girls with princess fantasies and boys with images of violent, muscled men. Riveting and timely. "
— Steven Mintz, Columbia University, author of Huck's Raft: A History of American Childhood , on When We Were Free to Be

" A revolutionary document breaks with the past, yes, but it also exposes the former taken-for-grantedness of the world it's displacing. Free to Be was a declaration of independence for children's dreams, unshackled by archaic stereotypes that had once seemed timeless truths. That it is seen by some today as obvious or naive is because it so utterly supplanted the previous mindset. This marvelous collection reminds us of that paradigm shift, still gently iconoclastic, while reminding us how far we have yet to go. "
— Michael Kimmel, author of The Gendered Society , on When We Were Free to Be

" A moving reminder that the women's movement was and is ardently pro-child. These fascinating reminiscences and timely essays about what still needs doing to make our children truly 'free to be' will have you singing the songs again--or discovering the joy of learning them. "
— Stephanie Coontz, author of A Strange Stirring: The Feminine Mystique and American Women at the Dawn of the 1960s , on When We Were Free to Be


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January 2019

My work is featured in Francine Uenuma's article, "'Better Babies' Contests Pushed for Much-Needed Infant Health but Also Played Into the Eugenics Movement" for Smithsonian Magazine

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April 2017

My radio interview on WHMP with Maurianne Adams supporting the North Prospect-Lincoln-Sunset Local Historic District that I helped propose. This LHD, the result of five years' of hard work by the Study Committee, adds the smaller 19th C African American and predominantly Irish immigrant homes to the current wealthy homes in the current National Historic District to create a much more robust picture of the diverse fabric of 19th C. Amherst lives.

January 2017

Appointed as a Speaker for the Organization of American Historians' Distinguished Lectureship Program


January 2017

"Laura L. Lovett: The Unquestionable Sacredness of Home," Interview for Cosmologics: A Magazine of Science, Religion, and Culture. (Harvard Divinity School).


September 2016

"“With Her Fist Raised: Dorothy Pitman Hughes and African American Women’s Grassroots Activism”

Beyond Left and Right, Agnes Scott College, Decatur, GA

September 2015

"“With Her Fist Raised: Dorothy Pitman Hughes and The Activist Life”

ASALH, Atlanta, GA

April 2014

"“Child’s Play: The Fight To Free Children from Gender Stereotypes in the 1970s”

Schenectady County Community College

March 28, 2014

""Free to Be a Child": Non-sexist Child rearing, Popular Culture, & the Women's Liberation Movement,"A Revolutionary Moment: WOmen's Liberation in the late 1960s and early 1970s"

Boston University


June 27, 2013

"From Free Children to Family Values: Children in the American Women's Movement.," Emmy Noether Research Group; "Family Values and Social Change: The US-American Family in the 20th Century"

Liudgerhaus, Münster, Germany


June 25, 2013

“The Campaign for Homeless Education in the United States,” Society for the History of Children and Youth,

Nottingham, England


April 30, 2013

“The Transformation of the Eugenic Family,” Five College Feminist Science Studies Seminar

Five Colleges, Inc. Amherst, MA


March 8, 2013

“When We Were Free to Be: Looking Back at a Children's Classic and the Difference It Made,” National Archives and Records Administration.

Washington, DC. Video Link


December 10, 2012

"When we were free to be: a special 40th anniversary celebration of "Free to be you and me," the cultural phenomenon that changed a generation," 7:00pm

The JCC in Manhattan


December 3, 2012
"When We Were Free to Be: Looking Back at a Children's Classic and the Difference It Made," New York Public Library


November 14, 2012
Forty Years of "Free to Be...You and Me," 7:00pm
92nd Street Y Tribeca
200 Hudson Street
New York, New York 10013
Read More>>

November 5, 2012
"Free to Be at Forty"
Word of Mouth Interview on NHPR
Listen here>>


Department of History

University of Massachusetts

161 Presidents Dr.

Amherst, MA 01003

(413) 545-6778

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