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Icek Ajzen

Professor of Psychology (Emeritus)
University of Massachusetts Amherst

Expositions of the TPB



Why Do We Do What We Do?



Introduction to the TPB



Theory of Planned Behavior



Theory of Reasoned Action & Planned Behavior: A Tutorial



Overview of the TPB



Why Do We Behave the Way We Do?



Theories of Reasoned Action and Planned Behavior



TPB and Consumer Behavior



Changing Behavior Using the TPB



TPB and Behavior-Change Interventions