From the terms "Global village" to "If it works, it’s obsolete" McLuhan is a master of insight and a must read for anyone in the graphic arts.
http://www.marshallmcluhan.com
H.P. Lovecraft
Though not as well known as Edgar Allen Poe, he was a master of the horror genre.
Richard Brautigan
This guy was associated with the counter culture, but it was his offbeat style of writing that caught my attention.
The Winged Serpent
I found the legends to be the best part of this book and more traditional chants would have made it better.
www.nativeculturelinks.com/indians.html
