University of Massachusetts Amherst
Robert S. Feldman, Dean, College of Social and Behavioral Sciences
Professor of Psychology



I am Dean in the College of Social and Behavioral Sciences and professor of psychology at the University of Massachusetts, where my work focuses on four primary areas:

First, I am responsible for developing, administering, and promoting the academic programs of the College of Social and Behavioral Sciences. In this position, I am involved with supporting students, faculty, and staff of the college, as well as developing programs that benefit our faculty and undergraduate and graduate students.

Second, I study self-presentation in adults and children, focusing on how, when, and why people are verbally deceptive. In this research, I look at the ways in which people use lying strategically in their social interactions and the consequences of this deception.

Third, I am focused on supporting undergraduate education through my teaching and by publishing a number of textbooks. My teaching and texts have common goals: to nurture students' understanding and excitement about intellectual pursuits and to help students use what they have learned to improve their lives.

Finally, I am interested in understanding the factors that underlie and promote academic success in college students. In this work, I'm looking at ways to help students make the most of their college experience and to increase student retention.