ENGL 391C: advanced software
spring 2008

portfolio requirements

The major and ongoing project for the course will be an online portfolio that demonstrates your skills as a web designer and professional writer. The portfolio will include an introductory page that features a Flash animation, an HTML version of your resume, appropriate work from other writing courses (PWTC students please include, your grant proposal from ENGL 379, your MS Word manual from 380, your RoboHelp project and FrameMaker guides from 381, and one or more research papers from humanities courses). It will also include a website of an imaginary corporation or nonprofit organization and two PowerPoint report, one a progress report, the other a final report. Each component is described in greater detail below.

Grading:

portfolio at midterm: 20%
midterm presentation and progress report: 10%
end-of-semester presentation and progress report: 10%
portfolio at end of term: 60%

Overview

As you know, websites in recent years have foregone splashy graphics in lieu of greater emphasis on content. This emphasis is manifest in a clean overall layout on white or very light background, and a minimum of text in a logical, economical and readable format. Your site should demonstrate an awareness of this trend, as you too are presenting content. However, you are also showcasing your skills and knowledge of programs like Javascript, Photoshop, Dreamweaver and Flash.

Thus you have two rather contradictory missions. You may accomplish both by separating them. Demonstrate a sense of clean design on your resume; demonstrate your knowledge of flashy programs in the website for an imaginary corporation or nonprofit. Also, describe your understanding of the differences and your ability to negotiate in both worlds in the introduction. When completed, your online portfolio will feature the five or six components rendered in this site map and described below.

1. introduction


a) Purpose of your site. Fell free to restate and embellish the following: "The purpose of this site is to demonstrate my background and skills, and present my knowledge of professional writing and technical communication to potential employers."

b) A paragraph or two on your theories/ideas of good visual design and how you have implemented them on your site. Discuss and/or summarize what you've learned from ENGL 381 and 382. Consider adding links to websites about Tufte and graphic design.

c) Career aspirations. Veterans of Tech Writing ENGL 379 might copy and paste from the cover letter you wrote last semester. If you do not have a cover letter, please make an appointment with me to write one.

d) A tasteful and professional Flash animation.


2. resume

Put resume in HTML.

Use wide margins.

Use a light, off-white background.

Left-justify the text, as in a hardcopy. Center only the heading.


Include links to the PWTC program, and the University of Massachusetts. Consider other links -- the "Advanced Software" site within the PWTC program; employers, and professional and student organizations to which you belong.


3. professional writing material

1. your grant proposal from ENGL 379
2. an excerpt from your MSWord manual from ENGL 380
3. an excerpt of a few pages from your FrameMaker project from ENGL 381
4. your RoboHelp project from ENGL 381
5. any long (five pages or more) document from any PWTC class
6. other writing (a work of analysis or criticism from a literature, communications or journalism class)


NB: excepting the last, these requirements apply, naturally, only to students in the PWTC Program; others will substitute work judged equivalent by student and instructor.

Remember that readers of screens find texts that span more than six inches across an eyestrain. Reformat to four inches or less -- newspaper column width. For an example of attractive page design, see the Yale Guide to HTML, linked off the calendar and elsewhere in the Advanced Software site.


4. website for an imaginary corporation or non-profit organization

Four pages are sufficient. You should include a homepage with Flash animation, a background page, and a contact page.

Note: Images on the web are protected by U.S copyright laws, and copying images for your own website violates those laws. Where then, to get images? There are several "clip art" sites that feature images you may use at no charge. Most clip art images, though, look like -- well -- clip art. Perhaps a better source is the U.S. government. Because the government cannot copyright, any image on a U.S. government agency site is in the public domain. NASA, in particular, has thousands of images of planets, moons, nebulae, "stellar nurseries" and the like -- many are quite beautiful. Another possible source is a photograph you have taken, or an image you have made from scratch with Photoshop.


5. progress reports


You will give two presentations to the class reporting on your progress using PowerPoint in combination with an internet browser. Please load your presentation into your OIT "public" folder, link to it from your portfolio, and when you make your presentation, access it through your preferred browser.

Both the mid-term and semester-end presentations will be progress reports, outlining where you have been and where you are going. You may discuss design decisions, technical problems, and you may conclude by soliciting advice and suggestions from your peers. Speak for about five minutes, and allow three minutes for questions and suggestions from the audience.

On the days of your presentation you will submit to me a progress report of your work. The report should include two double-spaced pages prose, and two site maps--one that represents your portfolio as it is, and one that represents your portfolio as you expect it to be on May 19. Please design the report according to the memo format described on the page Progress Report.


6. other


Think of this section as you would the bottom of the resume page. Strictly speaking, it is not necessary, and you may omit it altogether. If you do include it, be careful not to get too silly, and remember you are still a professional making a first impression to another professional. Lasting impressions are made quickly.