SEO
My favorite aunt is turning into my rich aunt. She is redoing her house. She hired a housekeeper. She is wearing designer shoes. She just bought a brand new Passat. And she also gave my mom 6 months of housekeeping service as a birthday present last week. What's up, auntie? She has always been financially stable, but she is most obviously doing quite well now. My mom is very happy for her, as she is a single mom and has always worked very hard, was the breadwinner when married to her inadequate husband. She is smart as whip, very likable, and she deserves this.
Apparently, she has started her own business with her boyfriend, and whenever I ask her what they do, she says 'internet marketing'. Well that is so vague, is it a pyramid scheme or what? What are they selling? And can I have a job? I want to do something online to make money. Her company does Search Engine Optimization, or SEO. She told me to Google it to learn more, which I did. . It is this pretty major field that I had no idea existed, and it sounds fascinating. Apparently the goal is to make changes to your website so your site comes up higher in search results. Natural SEO would be changes that you make, choosing certain words for your website carefully, and naming pages a certain way, plus all of this behind the scenes stuff. Then if your site comes up higher, you get more traffic. Cha-ching. She explained that you can pay for traffic with ads, or you can do some organic SEO and get traffic just from people searching. Her company will do this work for websites and get paid. I guess she is making so much because they are really good at it. Plus they have been in the internet world for a long time and have lots of connections. They started doing local SEO marketing, targeting businesses nearby, and now have clients all over the world.
So auntie, my birthday is coming and I wear size 6 Michael Kors shoes!! Seriously though, I want to approach her about doing some part time work, or even interning. She and I have always been kindred spirits, so I think I have a shot. I will keep reading though to familiarize myself with the industry first, so I don't sound like a complete ignoramus.