online marketing
In my modern business strategies class, we have been looking at
the most recent developments within the world of internet business.
Though most of the tactics surrounding the newest strategies have
remained the same in their aim, the ways in which technology has been
playing a role has changed a great deal. On television where we see ads
that change with the time of day, which is based on demographics, we see
ads on the internet follow the same suit. The big difference online is
that these ads can be tailored to the individual’s wants and interests.
With the technology developments of the past decade we have come to a
point where each and every person has an internet experience based upon
what they want or need from the experience. Side bar ads are chosen to
surround words in e-mails or search texts. These ads are specifically
placed to bring the consumer closer to exactly what they are looking for
without the deception of some other ad tactics that work to simply lure
in consumers.
We have also been taking a different look at online
marketing and how it is less like the deceptive tactics of
past advertisements. The market has spoken in that people are less
interested in advertisements treat them as if they are uninformed blobs.
People are directing the tactics of the marketing firms towards much
more human styles of sales. That is why we see marketers move with ease
in their use of extremely fast statistics that draw from common search
texts of products. By looking at these texts, marketers have developed
what is known as search
marketing which is centered around the common ways in which
people will look for the products they desire. This process turns the
search and sell speed up another notch and allows users to find what
they need as easily as possible without having to sift through the
hidden messages and brand labeling.
As I said before, the new tactics
of the digital
business world are moving in a much more positive and
humanistic direction. The future looks brighter for those who simply
want their process of using the internet as a tool to be sooth, rather
than a scavenger hunt.