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Birthday cards

I would love to write greeting cards. I think there are so many that are just flat, or don't express quite what I am wanting to say. Like some of the cards are just funny. Well, some people just don't have a great sense of humor. I was shopping the other day for birthday cards. I like to buy them in advance, and then send them when the date approaches. I was looking through the little local card store and could find one that said anything nice without rhyming. I really don't like rhyming cards. I feel that they lack sincerity when they can be read to the tune of Jack and Jill or something. It has always been a peeve of mine, I'm not sure why.

Then I went to the card store at the mall and I still found very few cards that I really felt expressed true emotion. Well, I did finally settle on a few and thought, I could probably do this. I went home and jotted down a few ideas on paper. My friend thought they were pretty good. (or that is what she said anyway) How do you break into a business like that? I mean what do you do, just mail some ideas to the greeting card companies and hope they call? I'm really not sure how that process works.

People these days send cards for everything. There are the obvious ones like Christmas cards, birthday cards, and Thanksgiving cards. Then there are cards for getting a job, losing a job, getting married and even cards for getting divorced.

My favorite cards are the business Christmas cards and business birthday cards. These are the cards that businesses send you for different holidays. I remember growing up my father always got a Christmas card and birthday card from his Chiropractor. It always had a funny cartoon character on the front holding his back and some little humorous blurb on the inside. Still today, I can picture a little old, frail looking Santa on the cover of a Christmas card, holding his back. These cards were the cutest thing and definitely left an impression with me.

Bottom line, greeting cards can be special or humorous, touching or lighthearted. The only criteria is that they will strike a cord with the person receiving them. If you accomplish that with a card, then you have definitely found the right one for that person.

posted by: Jen on Sunday, March 16, 2008 @ 9:45 PM