Presentation & Report
End of Simulation Evaluation of Performance

After the simulation you will make a formal, 10-minute Microsoft PowerPoint presentation and write a report that is an evaluation of your company's performance. Your written evaluation and presentation will be judged primarily upon the basis of:

1. Content and support
2. Grammar and spelling
3. Professionalism

YOUR SPECIFIC ASSIGNMENT:
This paper is to be a complete case study analysis of your firm's actions and results. You are to INCLUDE AN EXAMINATION OF YOUR INTENDED STRATEGIC PLANS AS WELL AS YOUR REALIZED RESULTS, plus a thorough discussion evaluating performance; especially deviations from intended plans. Since organizational performance is one of the primary measures of business success, your paper is to include a detailed analysis of the industry (competing firms, environment, etc.) and your hotel's results (financial, marketing, etc.). Lastly, as with any case study analysis, a set of key recommendations for future action is to be included. The 10-minute Microsoft PowerPoint presentation should focus on your team's mental models, your major learning points (magic moments of crisis or success), relevant financial data, and key recommendations for the incoming management team that is to replace you.

I encourage you to include Strategic Management terminology from the text:
- Definition of Strategy, and what makes strategic management "strategic," then what your firm identified as strategic decisions
- Your Mental Models of decision-making
- What is Competitive Advantage as a concept, and what is it for your firm?
- A Five Forces analysis of your city
- What business definition you selected

What is the final, overall condition of your company in both the short run and the long run? The correctness of your assessment is important. I will also make an assessment and compare my assessment with yours. Specific items that you should also cover (at a minimum; students are strongly encouraged to add advanced analysis beyond this list):

01. Introduction (letter from GM or letter to stockholders, etc.)
02. Assessment of industry environment
03. Intended strategy (initially and any later modifications; mental models) - use textbook material from Chapter 8 where applicable
04. Realized strategy (summary report of what the strategy became)
05. Any deviation in strategy (difference between realized and intended)
06. Strengths and weaknesses of your firm - full SWOT analysis (current status)
07. Financial condition (present and future); include at least the following 5-year data in graph format:

* Critical Note: just presenting graphs is not enough; discuss what the graphs reveal and the implication(s) for your firm.

08. Marketing, sales and pricing activities and effectiveness
09. Physical property condition - include renovations made and current status
10. Cost control - including but not limited to: budgets, advertising , wages, fees, etc.
11. Impacts of your decisions on human beings (employees, customers, the community and stockholders, each other, etc.)
12. KEY: Strategic recommendations for the new, incoming management team that are thoughtful, specific, detailed and clearly supported by information previously presented in the analysis. You may want to include corporate strategy concepts from Chapter 9 if applicable. This section is of highest importance as it acts as a blueprint for in the incoming management team.
13. Overall conculsion
14. Any appendices
15. Team $1,000 split form (click here)

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Updated 01/19/2009