HT-MGT 444
Advanced Hotel Management Swiss Campus August 2008

 

Schedule - August 2008

- All assignments are due by class time on the date shown - Late assignments are NOT accepted!

 

AUG 18 MON 1

> Course introduction
> Student Information Sheet
> Chapter 1: What is Strategy? (page 1)

AUG 18 MON 2

> Chapter 1: What is Strategy? (continued)

AUG 19 TUE 1

> Chapter 2: Strategy and Performance (page 26)

AUG 18 TUE 2

> Lecture on How to "Do" a Case Study
> Sample Brief #1
> Sample Brief #2

> Daily Participation Memo (Short Form)
> Case Study 0: Robin Hood

AUG 20 WED 1

> Case Study 1: [Quiz] Portman Hotel Company

AUG 20 WED 2

> Chapter 3: Analyzing the External Strategic Environment (page 53)

AUG 21 THUR 1

> Chapter 4: Analyzing an Industry (page 77)

AUG 21 THUR 2

> Case Study 2: [Quiz] The Ritz-Carlton Hotel Co.

AUG 22 FRI 1

> Chapter 5: Analyzing an Organization's Strategic Resource Base (page 97)

AUG 22 FRI 2

> Case Study 3: [Brief] McDonald's and the Hotel Industry

AUG 25 MON 1

> The Ratings Game
> Case Study 4: [Quiz] Warsaw Marriott

AUG 25 MON 2

> Chapter 6: Formulating Business Unit Strategy (Page 116)
> Changing Distributions Channels

AUG 26 TUE 1

- Major Firm Presentation #1
> Chapter 6: Formulating Business Unit Strategy (Page 116)
> Changing Distributions Channels

AUG 26 TUE 2

- Major Firm Presentation #2
> Case Study 5: [Brief] Westin Hotels and Resorts

AUG 27 WED 1

- Major Firm Presentation #3
> Management Contracts
> Chapter 9: Corporate Strategy: Shaping the Portfolio (page 203)

AUG 27 WED 2

- Major Firm Presentation #4
> Case Study 6: [Quiz] Astor Park

AUG 28 THUR 1

- Major Firm Presentation #5
> Case Study 7: [Brief] Computer Reservation Systems : An Industry of Its Own

AUG 28 THUR 2

- Major Firm Presentation #6
- Major Firm Presentation #7

> Case Study 8: [Quiz] Hilton Hotels

AUG 29 FRI 1

> Industry Consolidation of Major Firms
~ Prepare for Final Exam

AUG 29 FRI 2

~ FINAL EXAM: covers all material to date (Lectures, readings, cases & presentations)

 


Updated 08/28/2008