Schedule/Lecture Notes
RETAIL MANAGEMENT
MARKETING 491R
SEMESTER SCHEDULE
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Schedule/Lecture Notes
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RETAIL MANAGEMENT
SEMESTER SCHEDULE
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| Week | Day | Date | Topic | Chapters/Exams/Due Date |
| 1 | T Th |
1/31 2/1 |
Ch. 1 Ch. 19 |
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| 2 | T | 2/6 | Strategic Planning | Ch. 5 |
| Th | 2/8 |
Retail Structure and Institutional Change |
Chs. 2, 3 | |
| 3 | T | 2/13 | Retailing Technology and the Internet |
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| Th | 2/15 | Financial and Operational Decisions | Ch. 6 | |
| 4 | T | 2/20 | Financial Strategy (cont.) | |
Th |
2/22 |
Review | ||
| 5 | T | 2/27 | Exam 1 Review Sheet Jeopardy Review |
Chs. 1-3,5,6, 19 |
| Th | 3/1 | Chs. 7, 8 | ||
| 6 | T | 3/6 | Human Resource Management | Ch. 9 |
| Th | 3/8 | Information Systems and Supply Chain Management | Ch. 10,11 | |
| 7 | T | 3/13 | Mike Davis, Business Reference Librarian in class for Research Guidance on Semester Assignment |
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| Th | 3/15 | Merchandise Planning and Management | Chs. 12,13, 14 | |
| 8 | T | 3/27 | Merchandise Planning (cont.) | |
| Th | 3/29 | Exam 2 Review Sheet |
Chs. 7-14 | |
| 9 | T | 4/3 | Understanding the Retail Consumer |
Ch. 4 |
| Th | 4/5 | Pricing Strategy | Ch. 15 | |
| 10 | T | 4/10 | Pricing (cont.) | |
| Th | 4/12 | Retail Promotional Strategy | Ch. 16 | |
| 11 | T | 4/17 | Monday class schedule | |
| Th | 4/19 | Store Management | Ch. 17 | |
| 12 | T | 4/24 | Establishing the Retail Image | Ch. 18 |
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Th |
4/26 |
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| 13 | T | 5/1 | Review | Class Work Sheet |
| Th | 5/3 | Exam 3, Review Sheet |
Chs. 4, 15-18 |
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| 14 | T | 5/8 | Presentations | |
| Th | 5/10 | Presentations | ||
15
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T
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5/15
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Presentations and Wrapup
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Final Assignment Due in Class |