Negative Publicity

"Coca-Cola, Pepsi Pass India's Test on Pesticides", Wall Street Journal, 8/22/03

"Coke, Pepsi Fight Product-Contamination Charges in India", Wall Street Journal, 8/15/03

Competitive Strategy/Positioning

"Marketing Surprise: Older Consumers Buy Stuff, Too," Wall Street Journal, 4/6/04

"Got Carbs? Bread Makers Push the Positive," Wall Street Journal, 5/20/04

"In Lean Times, Big Companies Make a Grab for Market Share", Wall Street Journal, 9/5/03

"Inside Campbell's Big Bet: Heating Up Condensed Soup", Wall Street Journal, 7/31/03

"Pepsi Puts Its Hopes on Plain Vanilla", Wall Street Journal, 9/15/03

"Schick Seeks Edge with Four-Blade Razor", Wall Street Journal, 8/12/03

"Adidas Goes for 'Nice-Guy' Image", Wall Street Journal, 8/5/03

"Coca-Cola Signs NBA Wunderkind", Wall Street Journal, 8/22/03

Creative Strategy

"Aflac Duck's Paddle to Stardom: Creativity on the Cheap," Wall Street Journal, 7/30/04

Media

"For More Advertisers, the Medium is the Text Message," Wall Street Journal, 8/2/04

"Ads in Videogames Pose a New Threat to Media Industry," Wall Street Journal, 7/28/04

"Buddy, Can You Spare Some Time?", Wall Street Journal, 1/26/04

"In Fight for Ads, Publishers Often Overstate Their Sales", Wall Street Journal, 8/6/03

"The Amazing Game: The Basis for the TV Upfront Grows Shakier Every Year. It's Time to Change the Way We Measure Viewership", Advertising Age, 6/17/02

Regulation

"Bristol-Myers Ads For Leading Drug Must Be Corrected", Wall Street Journal, 8/11/03

Research

"How Coke Officials Beefed Up Results of Marketing Test," Wall Street Journal, 8/20/03

"Focus Groupies: P & G Keeps Cincinnati Busy With All Its Studies", Wall Street Journal, 1/24/02