Schedule/Lecture Notes
PROMOTIONAL STRATEGY
MARKETING 422
SEMESTER SCHEDULE
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Schedule/Lecture Notes
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PROMOTIONAL STRATEGY
SEMESTER SCHEDULE
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| Week | Day | Date | Topic | Chapters/Exams/Due Date |
| 1 | T Th |
1/31 2/1 |
Introduction |
Ch. 1 |
| 2 | T | 2/6 | Case introduction and group assignments | |
| Th | 2/8 |
Importance
of Consumer Behavior |
Ch. 4 | |
| 3 | T | 2/13 | The Communications Process and Theories for Effective Communication | Chs. 5, 6 |
| Th | 2/15 | Market Segmentation and Targeting | Ch. 2 | |
| 4 | T | 2/20 | Positioning Strategy |
|
Th |
2/22 |
Ch. 7 | ||
| 5 | T | 2/27 | EXAM 1 in Class - Review Sheet | Chs. 1, 2, 4-7 |
| Th | 3/1 | Creative Strategy | Chs. 8, 9 | |
| 6 | T | 3/6 | Creative Strategy | |
| Th | 3/8 | Media Planning | Chs. 10,11 | |
| 7 | T | 3/13 | Media Planning | Chs. 12,13 |
Th
Spring Break |
3/15
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March 17-25 |
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| 8 | T | 3/27 | Work with group in class to prepare case presentation and final report. It is very important that you meet with your group in class this week. Bring laptops or materials you want to use to class. |
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| Th | 3/29 | Work with your group in class... | ||
| 9 | T | 4/3 | Case Presentations |
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| Th | 4/5 | Case Presentations | Written case analyses due for all groups - Deadline is firm so plan ahead | |
| 10 | T | 4/10 | Final Case Presentations and Discussion | |
| Th | 4/12 | Case submission due to EdVenture Partners Video case in class |
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| 11 | T | 4/17 | Review for exam | |
| Th | 4/19 | EXAM 2 in Class - Review Sheet | Chs. 8-13 | |
| 12 | T | 4/24 | Ch. 14,15 - Online Behavior Class Work Sheet | |
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Th |
4/26 |
|
Ch. 16 | |
| 13 | T | 5/1 | Public Relations | Ch. 17 |
| Th | 5/3 | Advertising Research | Ch. 19 | |
| 14 | T | 5/8 | Video case in class | |
| Th | 5/10 | EXAM 3 in class - Review Sheet | Chs. 14-17, 19 | |
15
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T
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5/15
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Wrapup and Course Evaluations
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Complete Campaign Due in Class* |