Home

Contact
Background
Teaching
Research
Publications
TPB

Consulting
Workshops
CV


Icek Ajzen





Publication Available Online

You can request the following publication for your own personal use.

    Ajzen, I., & Driver, B. L. (1992). Contingent value measurement: On the nature and meaning of willingness to pay. Journal of Consumer Psychology, 1, 297–316.

Any further/multiple distribution, publication, or commercial use of this copyrighted material requires permission from the publisher.

To receive the publication, please enter your email address here: