My research interests are focused on the relation between verbal attitudes
and intentions on one hand and overt behavior on the other.Theory of Planned Behavior (TPB)
I continue working with the theory of planned behavior, investigating its
predictive validity and more specific issues, such as its application to
Relation Between Intentions and Actions
I'm interested in the many factors that can produce a discrepancy between
expressed intentions and actual behavior.
Goals in the Context of Reasoned Action
In most applications of the TPB, the focus is on a behavior of interest
to the investigator. I'm exploring how goal theory can be used to
understand which behaviors will actually be considered by an individual
in a real-life context.
Behavior Change Interventions
A great deal of empirical research has confirmed the TPB's ability to explain and
predict behavior. I'm interested in ongoing efforts to apply the theory to the
design of effective behavior change interventions.