Books

Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. New York: Psychology Press (Taylor & Francis).

Ajzen, I., Albarracín, D., & Hornik, R. (Eds.)(2007). Prediction and change of health behavior: Applying the reasoned action approach. Mahwah, NJ: Lawrence Erlbaum Associates.

Ajzen, I. (2005). Attitudes, personality, and behavior (2nd. Edition). Milton-Keynes, England: Open University Press / McGraw- Hill.
  • To order this book in the United States, click here
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.

Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
  • Out of print. For online access, click here


Selected Papers
You can obtain each of the following publications by email. Click on next to the publication you would like to receive. Enter your email address in the textbox that appears on the next page. A PDF file of the publication will be sent to you as an email attachment.

Zemore, S. E., & Ajzen, I. (2014). Predicting substance abuse treatment completion using a new scale based on the theory of planned behavior. Journal of Substance Abuse Treatment, 46(2), 174-182.

Ajzen, I. (2014). The theory of planned behaviour is alive and well, and not ready to retire: a commentary on Sniehotta, Presseau, and Araújo-Soares. Health Psychology Review. http://dx.doi.org/10.1080/17437199.2014.883474.

Ajzen, I., & Klobas, J. (2013). Fertility intentions: An approach based on the theory of planned behavior. Demographic Research, 29(8), 203-232.

Ajzen, I., & Sheikh, S. (2013). Action versus inaction: Anticipated affect in the theory of planned behavior. Journal of Applied Social Psychology, 43(1), 155-162. doi: 10.1111/j.1559-1816.2012.00989.x

Ajzen, I. (2012). Attitudes and persuasion. In K. Deaux & M. Snyder (Eds.), The Oxford Handbook of Personality and Social Psychology (pp. 367-393). New York: Oxford University Press.

Ajzen, I. (2012). Job satisfaction, effort, and performance: A reasoned action perspective. Contemporary Economics, 5(4), 32-43.

Marks, E., Manning, M., & Ajzen, I. (2012). The impact of negative campaign ads. Journal of Applied Social Psychology, 42(5), 1280-1292.

Ajzen, I. (2012). The theory of planned behavior. In P. A. M. Lange, A. W. Kruglanski & E. T. Higgins (Eds.), Handbook of theories of social psychology (Vol. 1, pp. 438-459). London, UK: Sage.

Fraser, R., Ajzen, I., Johnson, K., Hebert, J., & Chan, F. (2011). Understanding employers' hiring intention in relation to qualified workers with disabilities. Journal of Vocational Rehabilitation, 35 (1), 1-11.

Ajzen, I. (2011). Is the theory of planned behavior an appropriate model for human fertility? Reflections on Morgan and Bachrach's critique. Vienna Yearbook of Population Research, 9, 63-74.

Ajzen, I. (2011). The theory of planned behavior: Reactions and reflections. Psychology & Health, 26 (9), 1113-1127.

Ajzen, I., Joyce, N., Sheikh, S., & Gilbert Cote, N. (2011). Knowledge and the prediction of behavior: The role of information accuracy in the theory of planned behavior. Basic and Applied Social Psychology, 33 (2), 101-117.

Ajzen, I. (2011). Behavioral interventions: Design and evaluation guided by the theory of planned behavior. In M. M. Mark, S. I. Donaldson, & B. C. Campbell (Eds.), Social psychology for program and policy evaluation (pp. 74-100). New York: Guilford.

Fraser, R. T., Johnson, K., Hebert, J., Ajzen, I., Copeland, J., Brown, P., & Chan, F. (2010). Understanding employers' hiring intentions in relation to qualified workers with disabilities: Preliminary findings. Journal of Ocupational Rehabilitation, 20, 420-426.

Ajzen, I., & Czasch, C., & Flood, M. G. (2009). From intentions to behavior: Implementation intention, commitment, and conscientiousness. Journal of Applied Social Psychology, 39, 1356-1372.

Ajzen, I., & Fishbein, F. (2008). Scaling and testing multiplicative combinations in the expectancy-value model of attitudes. Journal of Applied Social Psychology, 38, 2222-2247.

Ajzen, I., & Gilbert Cote, N. (2008). Attitudes and the prediction of behavior. In W. D. Crano & R. Prislin (Eds.), Attitudes and attitude change (pp. 289-311). New York: Psychology Press.

Ajzen, I. (2008). Consumer attitudes and behavior. In C. P. Haugtvedt, P. M. Herr & F. R. Cardes (Eds.), Handbook of Consumer Psychology (pp. 525- 548). New York: Lawrence Erlbaum Associates.

Ajzen, I., & Manstead, A. S. R. (2007). Changing health-related behaviors: An approach based on the theory of planned behavior. In K. van den Bos, M. Hewstone, J. de Wit, H. Schut & M. Stroebe (Eds.), The scope of social psychology: Theory and applications (pp. 43-63). New York: Psychology Press.

Stecker, T., Fortney, J., Hamilton, F., & Ajzen, I. (2007). An assessment of beliefs about mental health care among veterans who served in Iraq. Psychiatric Services, 58, 1358-1361.

Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes (pp. 173-221). Mahwah, NJ: Erlbaum.

Ajzen, I. (2005). Laws of human behavior: Symmetry, compatibility, and attitude- behavior correspondence. In A. Beauducel, B. Biehl, M. Bosniak, W. Conrad, G. Schönberger, & D. Wagener (Eds.), Multivariate research strategies (pp. 3-19). Aachen, Germany: Shaker Verlag.

Fishbein, M., & Ajzen, I. (2005). Theory-based behavior change interventions: Comments on Hobbis and Sutton. Journal of Health Psychology, 10, 27-31.

Ajzen, I., & Fishbein, M. (2004). Questions raised by a reasoned action approach: Comment on Ogden (2003). Health Psychology, 23, 431-434.

Ajzen, I., Brown, T. C., & Carvajal, F. (2004). Explaining the discrepancy between intentions and actions: The case of hypothetical bias in contingent valuation. Personality and Social Psychology Bulletin, 30, 1108-1121.

Bamberg, S., Ajzen, I., & Schmidt, P. (2003). Choice of travel mode in the theory of planned behavior: The roles of past behavior, habit, and reasoned action. Basic and Applied Social Psychology, 25, 175-188.

Brown, T. C., Ajzen, I., & Hrubes, D. (2003). Further tests of entreaties to avoid hypothetical bias in referendum contingent valuation. Journal of Environmental Economics and Management, 46, 353- 361.

Ajzen, I. (2002). Attitudes. In R. Fernandez Ballesteros (Ed.), Encyclopedia of psychological assessment (Vol. 1, pp. 110-115). London: Sage Publications.

Davis, L. E., Ajzen, I., Saunders, J., & Williams, T. (2002). The decision of African American students to complete high school: An application of the theory of planned behavior. Journal of Educational Psychology, 94,810-819.

Ajzen (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32, 665-683.

Ajzen, I. (2002). Residual effects of past on later behavior: Habituation and reasoned action perspectives. Personality and Social Psychology Review, 6, 107- 122.

Daigle, J. J., Hrubes, D., & Ajzen, I. (2002). A comparative study of beliefs, attitudes, and values among hunters, wildlife viewers and other outdoor recreationists. Human Dimensions of Wildlife, 7, 1-19.

Hrubes, D., Ajzen, I., & Daigle, J. (2001). Predicting hunting intentions and behavior: An application of the theory of planned behavior. Leisure Sciences, 23, 165-178.

Ajzen, I. (2001). Nature and operation of attitudes. Annual Review of Psychology, 52, 27-58.

Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. In W. Stroebe & M. Hewstone (Eds.), European Review of Social Psychology (pp. 1-33). John Wiley & Sons.

Ajzen, I., Rosenthal, L. H., & Brown, T. C. (2000). Effects of perceived fairness on willingness to pay. Journal of Applied Social Psychology, 30, 2439-2450.

Ajzen, I. (1999). Dual-mode processing in the pursuit of insight is no vice. Psychological Inquiry, 10(2), 110-112. doi: 10.1207/s15327965pl100202

Ajzen, I., & Sexton, J. (1999). Depth of processing, belief congruence, and attitude-behavior correspondence. In S. Chaiken & Y. Trope (Eds.), Dual process theories in social psychology (pp. 117-138). New York: Guilford.

Ajzen, I. (1998). Models of human social behavior and their application to health psychology. Psychology and Health, 13, 735-739.

Reinecke, J., Schmidt, P., & Ajzen, I. (1997). Birth control versus AIDS prevention: A hierarchical model of condom use among young people. Journal of Applied Social Psychology, 27(9), 743-759. doi: 10.1111/j.1559-1816.1997.tb00657.x

Ajzen, I. (1996). The social psychology of decision making. In E. T. Higgins & A. W. Kruglanski (Eds.), Social psychology: Handbook of basic principles (pp. 297-325). New York: Guilford Press.

Reinecke, J., Schmidt, P., & Ajzen, I. (1996). Application of the theory of planned behavior to adolescent condom use: A panel study. Journal of Applied Social Psychology, 26,749-772.

Ajzen, I., Brown, T. C., & Rosenthal, L. H. (1996). Information Bias in Contingent Valuation: Effects of Personal Relevance, Quality of Information, and Motivational Orientation. Journal of Environmental Economics and Management, 30(1), 43-57. doi: http://dx.doi.org/10.1006/jeem.1996.0004

Ajzen, I., Driver, B. L., & Nichols, A. J., III (1995). Identifying salient beliefs about leisure activities: Frequency of elicitation versus response latency. Journal of Applied Social Psychology, 25, 1391-1410.

Petkova, K. G., Ajzen, I., & Driver, B. L. (1995). Salience of anti-abortion beliefs and commitment to an attitudinal position: On the strength, structure, and predictive validity of anti-abortion attitudes. Journal of Applied Social Psychology, 25, 463-483.

Doll, J., & Ajzen, I. (1992). Accessibility and stability of predictors in the theory of planned behavior. Journal of Personality and Social Psychology, 63, 754-765.

Madden, T. J., Ellen, P. S., & Ajzen, I. (1992). A comparison of the theory of planned behavior and the theory of reasoned action. Personality and Social Psychology Bulletin, 18(1), 3-9.

Madden, T. J., & Ajzen, I. (1991). Affective cues in persuasion: An assessment of causal mediation. Marketing Letters, 2(4), 359-366. doi: 10.2307/40216231

Beck, L., & Ajzen, I. (1991). Predicting dishonest actions using the theory of planned behavior. Journal of Research in Personality, 25, 285-301.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.

Ajzen, I., & Driver, B. L. (1991). Prediction of leisure participation from behavioral, normative, and control beliefs: An application of the theory of planned behavior. Leisure Sciences, 13, 185-204.

Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 453-474.

Ajzen, I., & Timko, C. (1986). Correspondence between health attitudes and behavior. Basic and Applied Social Psychology, 7(4), 259-276.

Schifter, D. E., & Ajzen, I. (1985). Intention, perceived control, and weight loss: An application of the theory of planned behavior. Journal of Personality and Social Psychology, 49, 843-851.

Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckman (Eds.), Action-control: From cognition to behavior (pp. 11- 39). Heidelberg, Germany: Springer.

Kruglanski, A. W., & Ajzen, I. (1983). Bias and error in human judgment. European Journal of Social Psychology, 13(1), 1-44. doi: 10.1002/ejsp.2420130102

Ajzen, I. (1982). On behaving in accordance with one's attitudes. In M. P. Zanna, E. T. Higgins & C. P. Herman (Eds.), Consistency in social behavior: The Ontario Symposium (Vol. 2, pp. 3-15). Hillsdale, NJ: Erlbaum.

Ajzen, I., Timko, C., & White, J. B. (1982). Self-monitoring and the attitude-behavior relation. Journal of Personality and Social Psychology, 42, 426-435.

Fishbein, M., & Ajzen, I. (1981). Attitudes and voting behaviour: An application of the theory of reasoned action. In G. M. Stephenson & J. M. Davis (Eds.), Progress in applied social psychology (Vol. 1, pp. 95-125). London: Wiley.

Ajzen, I., Dalto, C. A., & Blyth, D. P. (1979). Consistency and bias in the attribution of attitudes. Journal of Personality and Social Psychology, 37(10), 1871-1876. doi: 10.1037/0022-3514.37.10.1871

Ajzen, I. (1977). Intuitive theories of events and the effects of base-rate information on prediction. Journal of Personality and Social Psychology, 35, 303-314.

Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin, 84, 888-918.

Ajzen, I., & Holmes, W. H. (1976). Uniqueness of behavioral effects in causal attribution. Journal of Personality, 44(1), 98-108. doi: 10.1111/j.1467- 6494.1976.tb00586.x

Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological Bulletin, 82(2), 261-277.

Ajzen, I. (1974). Effects of information on interpersonal attraction: Similarity versus affective value. Journal of Personality and Social Psychology, 29(3), 374-380.

Fishbein, M., & Ajzen, I. (1974). Attitudes towards objects as predictors of single and multiple behavioral criteria. Psychological Review, 81, 59-74.

Ajzen, I., & Fishbein, M. (1973). Attitudinal and normative variables as predictors of specific behavior. Journal of Personality and Social Psychology, 27, 41- 57.

Fishbein, M., & Ajzen, I. (1972). Attitudes and opinions. Annual Review of Psychology, 23, 487- 544.

Ajzen, I., & Fishbein, M. (1972). Attitudes and normative beliefs as factors influencing behavioral intentions. Journal of Personality and Social Psychology, 21 (1), 1-9.

Ajzen, I. (1971). Attitudinal vs. normative messages: An investigation of the differential effects of persuasive communications on behavior. Sociometry, 34, 263-280.

Ajzen, I. (1971). Attribution of dispositions to an actor: Effects of perceived decision freedom and behavioral utilities. Journal of Personality and Social Psychology, 18, 144-156.

DeVries, D. L., & Ajzen, I. (1971). The relationship of attitudes and normative beliefs to cheating. The Journal of Social Psychology, 83(2), 199-207. doi: 10.1080/00224545.1971.9922463

Ajzen, I., & Fishbein, M. (1970). The prediction of behavior from attitudinal and normative variables. Journal of Experimental Social Psychology, 6, 466- 487.

Ajzen, I., & Fishbein, M. (1969). The prediction of behavioral intentions in a choice situation. Journal of Experimental Social Psychology, 5, 400-416.