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Publication Available Online You can request the following publication for your own personal use. Ajzen, I., & Fishbein, M. (1973). Attitudinal and normative variables as predictors of specific behavior. Journal of Personality and Social Psychology, 27, 41- 57. Any further/multiple distribution, publication, or commercial use of this copyrighted material requires permission from the publisher. To receive the publication, please enter your email address here: