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Publication Available Online You can request the following publication for your own personal use. Ajzen, I., Rosenthal, L. H., & Brown, T. C. (2000). Effects of perceived fairness on willingness to pay. Journal of Applied Social Psychology, 30, 2439-2450. Any further/multiple distribution, publication, or commercial use of this copyrighted material requires permission from the publisher. To receive the publication, please enter your email address here: