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Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley. This book is out of print. The links on this page provide online access to the book for your own personal use. Any distribution, publication, or commercial use of this copyrighted material requires permission from the authors. Preface Contents Chapter 1: Introduction PART I: ATTITUDE THEORY AND MEASUREMENT Chapter 2: Theories of Attitude Chapter 3: Measurement Techniques Chapter 4: Methodological Considerations PART II: FOUNDATIONS OF BELIEFS, ATTITUDES, INTENTIONS, AND BEHAVIORS Chapter 5: Belief Formation Chapter 6: Attitude Formation Chapter 7: Formation of Intentions Chapter 8: Prediction of Behavior PART III: CHANGING BELIEFS, ATTITUDES, INTENTIONS, AND BEHAVIORS Chapter 9: Principles of Change Chapter 10: Strategies of Change: Active Participation Chapter 11: Strategies of Change: Persuasive Communication Chapter 12: Conclusion References Author Index Subject Index